So I've started a bit of a tradition of sharing my goals for the year in January, and then reviewing them halfway through the year to see how I'm doing. It's funny how your goals change even after 6 months, as you learn more about yourself and what you want, but it's also nice to look at ones you are still working towards and see that you are on your way.
I started setting business goals in 2016, which were mostly about having more products and becoming a "proper" business - getting into craft fairs and paying myself a "wage" and by the time I'd reviewed them, I was satisfied that I'd mostly met them. My goals for 2017 were a little different. I graduated in the July prior, so I was (am) starting to feel the tick of time, and didn't want to spend forever in that weird limbo between being a student and attempting to be an adult. 6 months on we're slowly getting into the swing of this adult thing - and heres how my goals are looking.
Raise My Salary
Check. A little unexpectedly earlier this year, Martin got a job in London and as our hometown is a little far to commute, it was time for us to leave our childhood bedrooms and attempt to start *adult life*. Having bills and rent to pay really made it necessary to start paying myself more (so that Martin wouldn't be stuck paying for literally everything) so I really just had to make it happen. I reasoned that if I need to pay myself a certain amount per month, all I had to do was make sure I earned that (duh.) I use a little tracker in the back of my diary to track if I'm achieving that goals, which I update when I do my accounts each month, and mostly, I am.
I think this goal has made me more proactive in updating listings, promoting my work and also finding freelancing opportunities outside of anniedornansmith.co.uk, which has actually been really rewarding and nurturing for my creativity.
Reach 5k Instagram Followers
Getting there, if a little behind schedule! This goal has started to matter a little less to me in recent months, mostly as a result of the dreaded algorithm, the "shadow ban" drama and the chats about authenticity. I started the year planning and scheduling my insta obsessively, posting twice daily and checking it super regularly, but recently I have relaxed.
I've cut down my hashtag usage and spent more time focussing on sharing for the people that love what I make, not bots or people furiously double-tapping down an entire hashtag hoping for a follow-back. My previous method definitely worked (and that my grid-game was seriously at it's peak) but I'm finding this relaxed method more enjoyable and less work.
Also, they threw a spanner in the works with Insta stories this year didn't they! Now that I have a phone that can handle posting instagram stories, I've been much more active there and am finding it a really exciting new way to show up in peoples feeds, interact with my followers and play creatively.
Release a New Collection
Easy peasy! I added lots of goodies to the British Bees collection and launched the Leaf-Laden collection . I'm hoping to sneak a few extras into these collections before the year is out, and do something for Christmas, too.
Utilise Pinterest More
Mostly a check. I usually make time to fo a spot of pinning each day but I'm not seeing enormous results business-wise, but on a personal level, I have never had more interesting, seasonal, and creative meal ideas to hand than I do now. Although mostly I've just been using it to find obscenely sugar-dense cake recipes.
Still, I've heard the amazing results being on Pinterest can make for businesses, so I think I want to do some more research and work in this area before the year is out. Business-stuff aside, I'm really enjoying using it and am dreaming up new themes for boards all the time. My faves at the moment are my new Uni Room inspiration board, my Botanic board, inspired by all things Botanical Garden and my To Visit board, consisting of every amazing-looking bar, cafe and restaurant I've spotted on Insta recently. Mostly in London, but some further-afield lovelies too.
Launch a 2018 Calendar
Nope. I decided to ditch this goal until I'm literally Anna Bond aka Rifle Paper Co. I realised it's not necessarily a good idea to pour my effort, hopes and money into a seasonal product with a short lifespan. Ain't nobody buying calendars in August.
...And a personal goal, Move Out
Welp, I guess I managed this one, all I have that left at my parents is a coffee machine, a blanket and a box of old sketchbooks, so I'd call that pretty moved out. We've been here for 5 months and haven't starved or been evicted yet, so I guess we're doing OK. Honestly I didn't expect to be living in our own little flat by this time this year, but I'm so proud of Martin for acing his job interview and getting out of Coventry and into The Scary Real World of Bills and Stuff. It's great.
So, in review...
I think I'm doing ok! I've got most of them ticked off, and I'm already curating a list of new goals for next year to consider. I think it's important to remember that if a goal doesn't really feel important to you, it's ok to cross it off that list and let it go. I hope all of you are well on your way to your goals for 2018, and if not, know you have plenty of time and you are doing great!