It's becoming a bit of a tradition for me to document my goals for the year over here on this blog, and it's become a bit of content that I really look forward to writing, and checking in with throughout the year. Now that the whirlwind of Christmas and New Year is over, it's time for a bit of reflection and planning for that fresh, shiny new year ahead.
After revisiting my 2017 goals half way through the year, I am actually really pleased with how I set and managed to reach my goals. I took the steps I needed to *mostly* pay my fair share for our little flat, I launched a new collection, started taking Pinterest seriously (I schedule pins now, dontcha know) and 2 weeks before the end of the year, I managed to claw my way to that 5k Instagram followers goal!
This year I'm going to try and set some similarly ambitious, but hopefully attainable goals for 2018. I have found that writing these on their very own page in my diary, with clear steps to achieve them, has really helped me stay on track for the year.
Make £500 per month
We're diving straight into the money talk here! I wasn't sure whether to post actual figures here, especially as it might not seem like that ambitious a figure to many of you, but I wanted this post to actually make sense instead of being all cryptic about things, and also show that it's not like I just jumped out of uni and bagged myself a full-time-business-owner job that pays all my bills and lets me live a life of luxury.
Since I moved away from home (to the costly lands of within-the-m25) I have managed to pay my share of bills and rent and food and tax by supplementing my business earnings with freelance work here and there. When you're running a business, it is hard to take earnings for yourself, because every penny you withdraw into your account feels like money you're taking away from potential new projects. However, a girls gotta eat (and not lump her boyfriend with the majority of the financial responsibility) so this year I want to work up to earning my share directly from my business. Taking it month-by-month in this way makes it seem more attainable, and means I'll know when I need to - dare I say it - hustle and when I can relax a little more.
Launch a Spring/Summer Collection
I hope you're excited for this one! I've already started some tentative work on this new collection, that I hope will be all shiny and new and ready to launch for Spring 2018. This year I've created an even more detailed content calendar, with launch dates and promotional material pencilled in - so I'm hoping the path to this collection will be as simple as following the steps. I'm hoping, too, that working on this ahead of time will give me plenty of opportunity to prep for Christmas, as 2017 was a bit of a last minute rush!
When you work from home and the donation point is a 5 minute walk away - what excuse do you really have? Sometimes I don't have the money to give in ways I'd like to, but this is small thing that can (excuse the cheesy cliche) make a big difference to someone else. I've been putting it off because I'm too busy/stressed/can't think about that right now, but that is what the fresh, new year is for, right? I'm adding this to my January to-do list so I can finally sign up for a date and get on with it already!
Take More Time to Enjoy Christmas
I feel like I write on this topic every year but this year it felt especially important for me. 2017 was the first year that I really felt the "Christmas Rush" - it kind of felt like life was on pause whilst I caught up with orders, hurriedly made blog content and hauled half my flat around to various craft fairs. It's been exciting to see you guys ordering my designs for your loved ones, I've loved thinking up ideas for Christmas content and it's been a pleasure to spend my weekends hanging out with other creative creatures and meeting so many of you guys at this year's craft fairs.
But, anyone who knows me in real life, will know that I am a definite Christmas Person. I don my mistletoe pin from September onwards, I put up my tree on the 1st December, and I revel in the evenings spent baking cookies and wrapping, taping and ribboning gifts to within an inch of their lives. And whilst I managed to squeeze a bit of that in this year, it all felt like a bit of a scramble. So, next year, I'm want to get ahead on the time-consuming things like blog posts and newsletters and product listing, so I have more time for festivities before they all go away again. Obviously as a retail business, Christmas will always be crazy, but i'm hoping that there will be a little touch of order to the chaos next year.
Reach 10k Instagram followers
Anyone else super jealous of that swipe-up function that those accounts over 10k get? I mean, it's not my only motivation for this goal but it's certainly an incentive. ;) Last year I aimed for (and met) my target of 5k, which meant working to get (and keep!) 2k of you lovely lot following me. Now my target is to persuade 5k more of you to stick around! This goal feels the most ambitious, but I'm really hoping I can achieve it by the end of this year (and get my paws on that sweet, sweet, swipe-up function!)